Ogilvy has announced the release of a book that examines the nature of the Islamic marketing opportunity. The book, called Generation M, launches with the premise that, according to author Shelina Janmohamed, head of Muslim marketing unit Ogilvy Noor, the “faithful, modern, creative, brand conscious tech-savvy Generation M” has largely been ignored to date.
ZeptoExpress Co-Founder/CEO, Mohd Izzairi Yamin has been invited to be one of the panel speaker to share and speak about the emerging muslim market and the potentials. The event was held at Nexus, Bangsar South Kuala Lumpur.